Marketing Strategy Rooted in
Purpose and Performance

Combining data-driven insights with human-centered storytelling to create marketing that truly resonates and delivers results.

Expertise & Specialties

With over 8 years of experience in digital marketing, I specialize in creating strategies that bridge the gap between data and human connection. My expertise spans across multiple channels and industries, always with a focus on sustainable, purpose-driven growth.

Inbound Marketing & Lead Generation
Content Strategy & Storytelling
Analytics & Performance Optimization
YouTube Ecosystem Management
Ethical Branding & Positioning
📊

"Data tells a story, but purpose drives action"

Highlight Projects

Key campaigns and initiatives that showcase strategic thinking and measurable impact

🎬

Misfit Movie Launch

LATAM digital strategy for independent film distribution, reaching 2M+ viewers across Spanish-speaking markets.

Results: 300% increase in ticket sales, 150% social media engagement growth
🌍

YouTube Female Voices

Multi-regional campaign supporting women creators across 3 continents, fostering inclusive content creation.

Results: 500+ creators supported, 50M+ total views generated
🛒

Gudyz Ecommerce Launch

Complete digital strategy for sustainable fashion platform, from brand positioning to conversion optimization.

Results: 200% increase in online sales, 85% customer retention rate

Skills Snapshot

Technical expertise and strategic capabilities that drive results

📧

Email & LinkedIn Strategy

Automated sequences, personal branding, and relationship building

👥

Community Building

Engagement strategies, community management, and brand advocacy

📊

CRM & Analytics

Data analysis, customer journey mapping, and performance optimization

🌐

Global Project Management

Cross-cultural campaigns, international coordination, and scalable processes

Professional Journey

Key milestones in my career and the lessons learned along the way

YouTube Channel Management

Managed 500+ creator channels across multiple verticals and languages

Key Achievement: 40% average growth in subscriber base across managed channels

International Campaign Development

Led digital strategies for global brands across LATAM, Europe, and North America

Key Achievement: $2M+ in attributed revenue across international campaigns

Conscious Brand Consulting

Specialized in helping purpose-driven businesses align marketing with mission

Key Achievement: 100% client retention rate and 85% referral rate

Ready to Work Together?

Let's discuss how my expertise can help you achieve your marketing goals with purpose and performance.