My journey from triathlete discipline to digital marketing strategist, helping conscious entrepreneurs build authentic brands.
Born and raised in Ecuador, I discovered early on that discipline and determination could take you anywhere. As a competitive triathlete, I learned that success isn't just about talent—it's about showing up consistently, pushing through challenges, and staying true to your goals even when the path gets difficult.
When my family's business collapsed during my teenage years, I experienced firsthand how quickly life can change. But instead of breaking me, this challenge taught me resilience and the importance of building something meaningful from the ground up. It's this experience that drives my passion for helping entrepreneurs create sustainable, purpose-driven businesses.
My international career began with managing over 500 YouTube channels, where I learned that authentic storytelling and strategic thinking could create incredible impact. From launching campaigns for global brands like Estee Lauder and Aveda to working with creators across Latin America, I've seen how powerful marketing can be when it's rooted in genuine purpose.
Now based in Lisbon, Portugal, I work with conscious entrepreneurs who want to grow their brands without compromising their values. My approach combines data-driven strategy with human-centered storytelling, ensuring that every campaign not only drives results but also creates meaningful connections with your audience.
The principles that guide my work and shape my approach to marketing
True success comes from aligning your business with your values. Every marketing decision should reflect your mission and create positive impact in the world.
Data tells a story, but human connection drives action. The best strategies combine analytics with authentic storytelling to create meaningful results.
Behind every click, like, and purchase is a real person. Marketing should build bridges, not barriers, creating genuine connections that last.
Your brand should reflect who you truly are, not who you think you should be.
Building lasting success requires patience, strategy, and genuine value creation.
Every business decision should consider its impact on people and the planet.
"Purpose-driven marketing creates lasting impact"
Ready to build a brand that reflects your values and drives meaningful growth?